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September 16, 2024

How Noodle and Bun Used TUNL to Turn USA Fans into Global Customers

Brett Flugel
“Our biggest challenge was affordable shipping. Once we heard about TUNL, it changed the game for us and opened the US market.” - Goddy Roodt, Owner and Director, Polycat Animation Studio

Meet Noodle and Bun

Noodle and Bun is the wildly popular brainchild of Polycat, a South African animation studio. What started as a quirky YouTube series quickly exploded into a global phenomenon, especially in the United States. Naturally, fans wanted more than just episodes - they wanted merch.

The Challenge: High Shipping Costs Holding Back Growth

Despite a massive fan base in the USA and clear demand for merchandise, international shipping costs from South Africa made it nearly impossible to deliver affordably. For a small studio, this was more than a speed bump. It was a brick wall.

The Solution: Affordable International Shipping from South Africa with TUNL

Here’s how we teamed up to make global delivery a breeze:

  • USA Market Focus: Targeted American fans, their largest and most engaged international audience.

  • Simplified Payments: Charged in USD via PayPal to match customer expectations and simplify transactions for American consumers.

  • TUNL Economy Shipping: Offered free economy shipping to the USA, plus faster options via FedEx and UPS.

  • Smart Fulfilment: Partnered with Inospace to streamline warehousing and fulfilment.

  • Creative Packing: Vacuum-packed plush toys to cut down volumetric weight, saving up to 60% on shipping costs. Bonus? Fans loved the fun unboxing experience.

The Results: Going Global from Day One

  • 📦 170 orders shipped to the USA in the first month

  • 🌍 600+ international orders in just 90 days

  • ❤️ A delighted global fanbase with plushies in hand

“TUNL gave us a real sales channel to the US. Without them, we had no viable international shipping option that wasn’t insanely priced.” - Goddy Roodt, Owner and Director, Polycat Animation Studio

Thanks to TUNL, Noodle and Bun turned a logistics headache into a fan-driven success story, shipping merch directly from South Africa to eager hands around the world. It’s proof that with the right partner, exporting doesn't have to be difficult - or expensive.

Ready to Make Global Shipping This Easy?

If you're tired of sky-high shipping rates holding your business back, you're not alone. Polycat cracked the code with TUNL and you can too.

Transform your logistics like Noodle and Bun.
Reach out to support@tunl.to or sign up on our website to optimise your global shipping today.